{"id":373,"date":"2025-07-29T17:51:59","date_gmt":"2025-07-29T09:51:59","guid":{"rendered":"https:\/\/www.521proxy.com\/news\/?p=373"},"modified":"2025-07-29T17:52:01","modified_gmt":"2025-07-29T09:52:01","slug":"bigo-ads-%e6%b7%b1%e5%ba%a6%e8%a7%a3%e6%9e%90%ef%bc%9a%e5%85%a8%e7%90%83%e5%8c%96%e8%90%a5%e9%94%80%e7%9a%84%e6%a0%b8%e5%bf%83%e7%8e%a9%e6%b3%95%e4%b8%8e%e5%a2%9e%e9%95%bf%e6%9c%ba%e9%81%87","status":"publish","type":"post","link":"https:\/\/www.521proxy.com\/news\/archives\/373","title":{"rendered":"BIGO Ads \u6df1\u5ea6\u89e3\u6790\uff1a\u5168\u7403\u5316\u8425\u9500\u7684\u6838\u5fc3\u73a9\u6cd5\u4e0e\u589e\u957f\u673a\u9047"},"content":{"rendered":"\n<p>\u5728\u51fa\u6d77\u8425\u9500\u7684\u8d5b\u9053\u4e0a\uff0cBIGO Ads \u51ed\u501f\u8986\u76d6 150 + \u56fd\u5bb6\u7684\u6d41\u91cf\u7f51\u7edc\u4e0e AI \u9a71\u52a8\u7684\u7cbe\u51c6\u6295\u653e\u80fd\u529b\uff0c\u6b63\u6210\u4e3a\u4f01\u4e1a\u64ac\u52a8\u65b0\u5174\u5e02\u573a\u7684\u91cd\u8981\u652f\u70b9\u30022025 \u5e74\u4e00\u5b63\u5ea6\uff0c\u5176\u5e7f\u544a\u4e1a\u52a1\u589e\u901f\u8fbe 27%\uff0c\u975e\u76f4\u64ad\u6536\u5165\u5360\u6bd4\u7a81\u7834 24.9%\uff0c\u5c55\u73b0\u51fa\u5f3a\u52b2\u7684\u5546\u4e1a\u5316\u6f5c\u529b\u3002\u5bf9\u4e8e\u60f3\u5728\u4e2d\u4e1c\u3001\u4e1c\u5357\u4e9a\u7b49\u65b0\u5174\u5e02\u573a\u7a81\u56f4\uff0c\u6216\u5e03\u5c40\u6b27\u7f8e\u589e\u91cf\u5e02\u573a\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u7406\u89e3 BIGO Ads \u7684\u6838\u5fc3\u73a9\u6cd5\u662f\u628a\u63e1\u673a\u9047\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"http:\/\/www.521proxy.com\/news\/wp-content\/uploads\/2025\/07\/v2-067055a43e56d2d93f34b8adb7a21811_r-1024x668.jpg\" alt=\"\" class=\"wp-image-234\" srcset=\"https:\/\/www.521proxy.com\/news\/wp-content\/uploads\/2025\/07\/v2-067055a43e56d2d93f34b8adb7a21811_r-1024x668.jpg 1024w, https:\/\/www.521proxy.com\/news\/wp-content\/uploads\/2025\/07\/v2-067055a43e56d2d93f34b8adb7a21811_r-300x196.jpg 300w, https:\/\/www.521proxy.com\/news\/wp-content\/uploads\/2025\/07\/v2-067055a43e56d2d93f34b8adb7a21811_r-768x501.jpg 768w, https:\/\/www.521proxy.com\/news\/wp-content\/uploads\/2025\/07\/v2-067055a43e56d2d93f34b8adb7a21811_r.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001BIGO Ads \u7684\u6838\u5fc3\u7ade\u4e89\u529b\uff1a\u6d41\u91cf\u4e0e\u6280\u672f\u53cc\u9a71\u52a8<\/h2>\n\n\n\n<p>BIGO Ads \u7684\u4f18\u52bf\u5e76\u975e\u5355\u4e00\u7ef4\u5ea6\u7684\u6d41\u91cf\u5806\u780c\uff0c\u800c\u662f \u201c\u7cbe\u51c6\u89e6\u8fbe + \u9ad8\u6548\u8f6c\u5316\u201d \u7684\u751f\u6001\u80fd\u529b\uff0c\u6838\u5fc3\u4f53\u73b0\u5728\u4e24\u65b9\u9762\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u5dee\u5f02\u5316\u6d41\u91cf\u77e9\u9635<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u81ea\u6709\u6d41\u91cf\u6c60<\/strong>\uff1a\u77ed\u89c6\u9891\u5e73\u53f0 Likee\uff08\u6708\u6d3b\u8d85 1 \u4ebf\uff09\u3001\u793e\u4ea4\u5e94\u7528 imo\uff08\u6708\u6d3b 2 \u4ebf\uff09\u6784\u6210\u6838\u5fc3\u9635\u5730\uff0c\u7528\u6237\u4ee5 Z \u4e16\u4ee3\u4e3a\u4e3b\uff0818-30 \u5c81\u5360\u6bd4 68%\uff09\uff0c\u504f\u597d\u65b0\u9c9c\u4e92\u52a8\u5185\u5bb9\uff0c\u5c24\u5176\u9002\u5408\u6e38\u620f\u3001\u6f6e\u6d41\u7535\u5546\u7b49\u5e74\u8f7b\u5316\u4ea7\u54c1\u3002\u5176\u6d41\u91cf\u8986\u76d6\u4e2d\u4e1c\u3001\u4e1c\u5357\u4e9a\u3001\u4fc4\u7f57\u65af\u7b49\u65b0\u5174\u5e02\u573a\uff0c\u8fd9\u4e9b\u533a\u57df\u7ade\u4e89\u76f8\u5bf9\u7f13\u548c\uff0c\u83b7\u5ba2\u6210\u672c\u8f83\u6b27\u7f8e\u4f4e 30%-50%\u3002<\/li>\n\n\n\n<li><strong>\u8054\u76df\u6d41\u91cf\u7f51\u7edc<\/strong>\uff1a\u4e0e\u5168\u7403\u8d85 1 \u4e07\u5bb6\u5f00\u53d1\u8005\u5408\u4f5c\uff0c\u8986\u76d6\u5de5\u5177\u3001\u8d44\u8baf\u7b49\u5782\u76f4\u573a\u666f\uff0c\u65e5\u5747\u5e7f\u544a\u8bf7\u6c42\u91cf\u8d85 200 \u4ebf\u6b21\uff0c\u53ef\u5b9e\u73b0 \u201c\u573a\u666f\u5316\u6e17\u900f\u201d\uff08\u5982\u5de5\u5177\u7c7b APP \u5185\u690d\u5165\u7535\u5546\u5e7f\u544a\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. AI \u6280\u672f\u8d4b\u80fd\u7684\u6295\u653e\u6548\u7387<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u667a\u80fd\u51fa\u4ef7\u4f53\u7cfb<\/strong>\uff1a\u652f\u6301 CPC\u3001oCPC\u3001ROAS \u7b49\u7075\u6d3b\u51fa\u4ef7\u6a21\u5f0f\uff0c\u7cfb\u7edf\u53ef\u6839\u636e\u8f6c\u5316\u76ee\u6807\u52a8\u6001\u8c03\u6574 \u2014\u2014 \u4f8b\u5982\uff0c\u6e38\u620f\u5e7f\u544a\u4e3b\u91c7\u7528 ROAS \u51fa\u4ef7\u540e\uff0c7 \u65e5\u56de\u62a5\u5468\u671f\u53ef\u7f29\u77ed\u81f3 3 \u5929\uff0c\u6295\u5165\u4ea7\u51fa\u6bd4\u63d0\u5347\u663e\u8457\u3002<\/li>\n\n\n\n<li><strong>\u5168\u94fe\u8def\u4f18\u5316<\/strong>\uff1a\u4ece\u7528\u6237\u753b\u50cf\u5206\u6790\uff08\u5982\u4e2d\u4e1c\u7528\u6237\u504f\u597d\u9ec4\u91d1\u5143\u7d20\u3001\u6df1\u8272\u80cc\u666f\uff09\u5230\u521b\u610f\u751f\u6210\uff0cAI \u5168\u7a0b\u53c2\u4e0e\uff0c\u5e2e\u52a9\u4f01\u4e1a\u51cf\u5c11 30% \u7684\u6d4b\u8bd5\u6210\u672c\uff0c\u5feb\u901f\u627e\u5230\u6700\u4f18\u6295\u653e\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u6838\u5fc3\u5e7f\u544a\u73a9\u6cd5\uff1a\u4ece\u5f62\u5f0f\u5230\u7b56\u7565\u7684\u843d\u5730\u903b\u8f91<\/h2>\n\n\n\n<p>BIGO Ads \u7684\u6295\u653e\u903b\u8f91\u56f4\u7ed5 \u201c\u573a\u666f\u9002\u914d + \u7cbe\u51c6\u5b9a\u5411\u201d \u5c55\u5f00\uff0c\u4e0d\u540c\u5e7f\u544a\u5f62\u5f0f\u4e0e\u7b56\u7565\u9002\u914d\u4e0d\u540c\u8425\u9500\u76ee\u6807\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u9ad8\u8f6c\u5316\u5e7f\u544a\u5f62\u5f0f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u77ed\u89c6\u9891\u4fe1\u606f\u6d41<\/strong>\uff1aLikee \u5e73\u53f0\u7684\u7ad6\u7248\u89c6\u9891\u5e7f\u544a\uff0c\u524d 3 \u79d2\u9700\u7528\u5f3a\u94a9\u5b50\uff08\u5982\u6e38\u620f\u8bd5\u73a9\u753b\u9762\u3001\u4ea7\u54c1\u529f\u80fd\u5bf9\u6bd4\uff09\u6293\u4f4f\u6ce8\u610f\u529b\uff0c\u652f\u6301 \u201c\u7acb\u5373\u4e0b\u8f7d\u201d \u7b49\u884c\u52a8\u6309\u94ae\uff0c\u6e38\u620f\u7c7b\u5e7f\u544a\u70b9\u51fb\u7387\u53ef\u8fbe 3.5% \u4ee5\u4e0a\u3002<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u539f\u751f\u5e7f\u544a<\/strong>\uff1a\u5728 imo \u804a\u5929\u573a\u666f\u4e2d\u81ea\u7136\u690d\u5165\uff0c\u6807\u9898\u63a7\u5236\u5728 18 \u5b57\u5185\uff0c\u6b63\u6587\u4e0d\u8d85 40 \u5b57\uff0c\u9700\u7ed3\u5408\u672c\u5730\u5316\u8868\u8fbe\uff08\u5982\u4e1c\u5357\u4e9a\u7528 \u201cbarang bagus\u201d \u66ff\u4ee3 \u201cgood product\u201d\uff09\uff0c\u7535\u5546\u7c7b\u5e7f\u544a\u8f6c\u5316\u7387\u8f83\u5e38\u89c4\u5f62\u5f0f\u9ad8 25%\u3002<\/li>\n\n\n\n<li><strong>\u4e92\u52a8\u5f0f\u5e7f\u544a<\/strong>\uff1a\u878d\u5165 AR \u7279\u6548\uff08\u5982 Likee \u7684\u6ee4\u955c\u4e92\u52a8\uff09\uff0c\u7528\u6237\u53ef\u76f4\u63a5\u53c2\u4e0e\u4f53\u9a8c\uff08\u5982\u8bd5\u7a7f\u865a\u62df\u670d\u9970\uff09\uff0c\u6b64\u7c7b\u5e7f\u544a\u7684\u7528\u6237\u505c\u7559\u65f6\u957f\u662f\u666e\u901a\u5e7f\u544a\u7684 2 \u500d\uff0c\u9002\u5408\u54c1\u724c\u8ba4\u77e5\u7c7b\u6295\u653e\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u5b9a\u5411\u4e0e\u51fa\u4ef7\u7b56\u7565<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u7fa4\u5b9a\u5411<\/strong>\uff1a\u57fa\u7840\u7ef4\u5ea6\uff08\u5730\u57df\u3001\u8bed\u8a00\u3001\u8bbe\u5907\uff09\u5916\uff0c\u53ef\u901a\u8fc7 \u201cLookalike \u6269\u91cf\u201d \u627e\u5230\u4e0e\u79cd\u5b50\u7528\u6237\uff08\u5982\u4ed8\u8d39\u73a9\u5bb6\uff09\u76f8\u4f3c\u7684\u4eba\u7fa4\uff0c\u6269\u5927\u8986\u76d6\u7684\u540c\u65f6\u4fdd\u6301\u7cbe\u51c6\u5ea6 \u2014\u2014 \u67d0\u7535\u5546\u54c1\u724c\u7528\u6b64\u7b56\u7565\u540e\uff0c\u76ee\u6807\u4eba\u7fa4\u89e6\u8fbe\u7387\u63d0\u5347 42%\u3002<\/li>\n\n\n\n<li><strong>\u51fa\u4ef7\u6280\u5de7<\/strong>\uff1a\u65b0\u624b\u5efa\u8bae\u4ece CPC \u8d77\u6b65\uff08\u5355\u65e5\u9884\u7b97\u226520 \u7f8e\u5143\uff09\uff0c\u79ef\u7d2f 500 + \u8f6c\u5316\u6570\u636e\u540e\u5207\u6362\u81f3 oCPC\/ROAS\uff1b\u8fdb\u9636\u73a9\u5bb6\u53ef\u9488\u5bf9\u9ad8\u4ef7\u503c\u7528\u6237\uff08\u5982\u6e38\u620f\u5185\u4ed8\u8d39\u7528\u6237\uff09\u8bbe\u7f6e\u6ea2\u4ef7\uff0c\u63d0\u5347\u4f18\u8d28\u6d41\u91cf\u5360\u6bd4\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001\u6548\u679c\u4f18\u5316\uff1a\u7a81\u7834\u589e\u957f\u74f6\u9888\u7684\u5173\u952e\u52a8\u4f5c<\/h2>\n\n\n\n<p>BIGO Ads \u7684\u6295\u653e\u6548\u679c\u4f9d\u8d56 \u201c\u7d20\u6750\u8fed\u4ee3 + \u6570\u636e\u53cd\u54fa\u201d \u7684\u52a8\u6001\u8c03\u6574\uff0c\u6838\u5fc3\u4f18\u5316\u65b9\u5411\u5305\u62ec\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u7d20\u6750\u65b0\u9c9c\u5ea6\u7ba1\u7406<\/h3>\n\n\n\n<p>\u5e7f\u544a\u7d20\u6750\u5b58\u5728 \u201c7 \u5929\u75b2\u52b3\u671f\u201d\uff0c\u9700\u6bcf\u5468\u66f4\u65b0 8-10 \u5957\u7d20\u6750\uff0c\u901a\u8fc7 A\/B \u6d4b\u8bd5\u7b5b\u9009\u6700\u4f18\u7ec4\u5408\u3002\u4f8b\u5982\uff0c\u4e2d\u4e1c\u5e02\u573a\u504f\u597d \u201c\u91d1\u8272\u5143\u7d20 + \u963f\u62c9\u4f2f\u8bed\u6807\u8bed\u201d\uff0c\u4e1c\u5357\u4e9a\u5219\u503e\u5411 \u201c\u751f\u6d3b\u5316\u573a\u666f + \u660e\u4eae\u8272\u8c03\u201d\uff0c\u9488\u5bf9\u6027\u8bbe\u8ba1\u53ef\u4f7f\u70b9\u51fb\u7387\u63d0\u5347 30%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u8f6c\u5316\u6f0f\u6597\u4f18\u5316<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a7\u5236\u5355\u7528\u6237\u65e5\u5747\u66dd\u5149\u22643 \u6b21\uff0c\u907f\u514d\u5ba1\u7f8e\u75b2\u52b3\uff1b<\/li>\n\n\n\n<li>\u82e5\u8f6c\u5316\u7387\uff1c5%\uff0c\u9700\u4f18\u5148\u4f18\u5316\u843d\u5730\u9875\uff08\u5982\u7f29\u77ed\u52a0\u8f7d\u65f6\u95f4\u81f3 3 \u79d2\u5185\u3001\u7b80\u5316\u8868\u5355\u6b65\u9aa4\uff09\uff1b<\/li>\n\n\n\n<li>\u7ed3\u5408\u7b2c\u4e09\u65b9\u5de5\u5177\uff08\u5982 Adjust\uff09\u8ffd\u8e2a\u5168\u94fe\u8def\u6570\u636e\uff0c\u5b9a\u4f4d \u201c\u70b9\u51fb &#8211; \u4e0b\u8f7d &#8211; \u6fc0\u6d3b\u201d \u5404\u73af\u8282\u7684\u6d41\u5931\u70b9\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u5206\u884c\u4e1a\u7b56\u7565\u9002\u914d<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u884c\u4e1a<\/th><th>\u6838\u5fc3\u73a9\u6cd5<\/th><th>\u6848\u4f8b\u53c2\u8003<\/th><\/tr><\/thead><tbody><tr><td>\u6e38\u620f<\/td><td>\u524d 10 \u79d2\u5c55\u793a\u6838\u5fc3\u73a9\u6cd5\uff0c\u7528\u8bd5\u73a9\u89c6\u9891\u964d\u4f4e\u51b3\u7b56\u95e8\u69db<\/td><td>\u4fc4\u7f57\u65af\u67d0\u4f11\u95f2\u6e38\u620f\u7528 AR \u8bd5\u73a9\u7d20\u6750\uff0c\u5b89\u88c5\u91cf\u63d0\u5347 200%<\/td><\/tr><tr><td>\u7535\u5546<\/td><td>\u7a81\u51fa\u9650\u65f6\u6298\u6263\uff0c\u7ed3\u5408\u672c\u5730\u8282\u65e5\uff08\u5982\u4e1c\u5357\u4e9a\u658b\u6708\uff09\u5b9a\u5236\u4e13\u9898<\/td><td>\u4e2d\u4e1c\u670d\u9970\u54c1\u724c ROI \u8fbe 1:6.2<\/td><\/tr><tr><td>\u5de5\u5177<\/td><td>\u7528\u6570\u636e\u5bf9\u6bd4\uff08\u5982 \u201c\u7701\u7535 30%\u201d\uff09\u5f3a\u5316\u529f\u80fd\u5dee\u5f02<\/td><td>\u5370\u5c3c\u67d0\u6e05\u7406\u5de5\u5177 CPI \u964d\u81f3 0.7 \u7f8e\u5143<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u30012025 \u5e74\u65b0\u673a\u9047\uff1a\u6d41\u91cf\u62d3\u5c55\u4e0e\u6280\u672f\u5347\u7ea7<\/h2>\n\n\n\n<p>BIGO Ads \u5728 2025 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